There is no doubt that we are living in a digital world where constantly changing technology
and social media are king. So where does this leave the print publishing industry? Printed
marketing publications are still going strong. And here’s why:
The thing about print, is that people can actually handle it and touch it. A sense seemingly so
simple that its influence is often overlooked. But when it comes to brands and print
marketing, this touch has the power to make decisions, change emotions, and summon
memories. We live in a digital age now, so print isn’t as common as it once was. The key is to
design your print materials to reflect your brand’s message so you can stand out and be
effective with your marketing. Once you have a deeper connection with your customers, they
will know that you are the right company for their needs.
Digital marketing is all about immediacy: with 24/7 communication across social media,
email, or other channels, your customers want information immediately. But this instant
gratification comes at a cost because it’s fleeting and easily forgotten. With print materials
you can offer longer lasting power. A brochure that people take home and read in their spare
time, or one laying on their desk accumulating the wear and tear of regular use. This long-
term exposure offers distinct advantages over digital counterparts.
In today’s day and age, online marketing is a key method for most people, but it’s important to
remember that not everyone has access to the internet or may not know how to navigate
multiple platforms. A print campaign is a great way to reach your entire customer base, so
you should use both print and digital campaigns.
Digital marketing has the problem of constantly cluttering your inbox, which is one of its
biggest problems. If you can engage your audience with this method, it can be effective, but it
can be difficult for your company to stand out from the competition. In fact, businesses are
relying so much on digital marketing that they’re forgetting print, so now is the perfect time to
stand out and use print marketing to stand out.
Using print marketing today gives your company the opportunity to stand out. People will
notice you and they will appreciate the extra effort your brand is establishing to reach out and
convince them. So, step away of the thought that print is old-school and useless. If you’re
doing it right, print publishing can be innovative and create a lot of added value for your
company.
